We are delighted to announce a new partnership with the Giuseppe Rossi Academy, which has become the official shirt sponsor for the men’s team for the 2025-2026 season. The Giuseppe Rossi Academy is founded by former professional footballer Giuseppe Rossi who has been a Kick4Life Ambassador for the past 12 years.
The partnership brings together two organizations with a shared commitment to football excellence and community impact. The Giuseppe Rossi Academy offers immersive soccer instruction in the United States, encompassing fundamental skills, comprehensive mental conditioning, and an all-encompassing 360-degree training program.
At the launch of the partnership this week in Maseru Kick4Life’s Country Director Motlatsi Nkhahle, said:“We are thrilled to welcome the Giuseppe Rossi Academy as our new shirt sponsor. Their commitment to football development aligns perfectly with our ethos at Kick4Life. Together, we aim to use this partnership not just to achieve success on the pitch, but to drive positive change in the community.”
Giuseppe Rossi, who enjoyed a distinguished playing career, has been a dedicated Ambassador for Kick4Life for the last 12 years. Rossi, an Italian-American forward, started his professional journey at Manchester United before making his mark at Villarreal in La Liga and Fiorentina in Serie A. Throughout his career, he was known for his clinical finishing and agility, earning 30 caps and scoring seven goals for the Italian national team.
Reflecting on the partnership, Rossi shared his excitement about taking his commitment to Kick4Life to the next level: “We are incredibly proud to be the main shirt sponsor for the Kick4Life. Kick4Life and I have been working together for many years and it’s a blessing to be part of the movement and help grow the game of football in Lesotho!.”
Kick4Life also announced Loyalty Brazilian jiu-jitsu as a sleeve sponsor for the 2025-2026 season. Loyalty is a jiu-jitsu school dedicated to teaching the foundation of martial arts. Not only in the technical and competitive factor, but in the practitioner’s moral and physical development. For more information please visit https://www.loyaltybjjnj.com/
An additional sleeve sponsor is Senegalese-American singer song-writer Marieme. Marieme is on the Board of Kick4Life USA. She visited Kick4Life in 2023 where she conducted a music workshop with Kick4Life participants. Marieme’s work has influences of R&B, jazz and pop, in addition to reflecting her upbringing in her native Africa, and has been featured in a variety of TV programs and commercials, including the Apple TV series ‘Truth Be Told’. For more information please visit: https://www.instagram.com/mariememusic
For more information on the Giuseppe Rossi Academy please visit: https://www.instagram.com/giusepperossiacademy/
